Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗STQRY Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Stars placed on map with little info, disappointed to see lack of updates to provided information
Great to have an app focusing on Indigenous DC, so 3 stars for that. The info provided tho, suggests that the app developers didn’t actually go to the sites. For instance, it would be nice to identify which figure in the Marine Memorial is Ira Hayes, and point out that he is also in a photo on an info plaque nearby. Also, the picture in the app isn’t of the actual statue...I could go on, and wanted to comment at each site, helpfully, but I kept getting an error message.
Guide to Indigenous DC is a walking tour map featuring sites of importance to Native peoples across the Nation’s capital. The Guide emphasizes Indigen...