Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Anthood AB · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love the concept of it walking me through my workouts on my Apple Watch and tracking my sets, but I dislike that I can not adjust the weight from kgs to lbs format and I also dislike that I can not alter the weight for each set. I have to lift the same amount for all sets in that exercise.
Keep track of your gym progress by entering the reps and weight used at every exercise. This will tell you when to increase the weights to progressive...