Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Town of Mooresville · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Never wants to connect to server. So frustrating.
This app is so easy to use and is very convenient to do things like place a hold or renew items. I love the calendar feature and how you can check your account.
It’s great! I love every aspect of this easy-to-use app except for one. It’s not possible to “favorite” an item. I want a favorites list built into the app so that I can keep track of items I want to check out in the future. I asked the library if it was possible and they said they couldn’t add that function to the app. They said I would have to use my browser and go through their website to tag books. I thought the whole point of the app was to make the catalog more accessible on a mobile device? Having to use the browser website is silly because it’s not mobile optimized. At the end of the day, though, I’m happy they finally came out with something easier to use.
Access Mooresville Public Library (NC) from your iPhone, iPad or iPod Touch. Manage your account, search the catalog, renew and reserve books.