Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Svyatoslav Fedoriv · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Love this game. Simple, yet addictively fun! My only complaint and why I will soon delete this game is that there's simply no challenge left. If the red guys multiplied or regenerated after some time. Something more... Like I said, love the game, but...
There is a weird bug where you only see half of the building your shooting at and you have to close the app and restart it to fix it
Knock red guys from the platform to save the green one! Pay attention to amount of cannon balls you have!