Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Hubbard Radio · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
If you are going to run a contest and give out a password to enter at a certain time, you should do it at that specific time! How disappointing!!!
Downloaded app after radio station said to enter their contest via the app. App does not allow an account to be registered and does not process a Facebook login. The app also does not give any text, just blank white bars to input text. Great, you can listen to the radio, but why push the use of an app for contests and drawings for prizes when the app doesn’t work? Operating app on iPhone XR with up to date version 13.1.2.
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