Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗NTT Broadband Platform, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Kind of silly you have to set this up prior to connecting to a WiFi it supports. If you connect to one, it tells you to download the app before using the supported WiFi, but it won’t give you internet to actually download the app. Pretty ironic. Other than that, I was able to mostly wonder about Tokyo Station with little issues.
Sometimes the app works, but most free wifi in Japan requires an email login. What is particularly irritating is that the app often wants to update by re-downloading from the AppStore. This is a bad experience because I need the app to connect to WiFi. Cellular downloads take too long. So I have to go back to my hotel or find a public WiFi point with email registration in order to use this. I’ll probably end up deleting this app and just use email registration everywhere. It seems like more trouble than it is worth most of the time.
Highly recommend for travelers. Very convenient app.
Be it at airports, inside trains, at convenience stores or cafes, this app connects you to public Wi-Fi all over Japan. All you need to do is download...