Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗TRADOC Mobile · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I downloaded the app and tried to create an account. It advised me that my email was already in use. Wierd considering I’ve never had this app before. So just tried to reset my password got an email with a link to rest it. No problem right, except when I then tried to open it with the new password I received a message that I would receive another email to authenticate my new password and never received that email. I went through this process several times just get the same result (I know definition of insanity). I have also reached out to the people on the contact via website, and haven’t received a reply ( that was almost two weeks ago). I have never one started anything and I really hate that the first time I one star something it has do with something I love the Army.
This is a brand new app, there will be crashes and glitches to come but this enables line leaders to engage their soldiers remotely, and conveniently in a way that has been eclipsed by civilian communication methods. So much reserve soldier management has spilled over into using public solutions which are more convenient than enterprise email, and social media left a gaping and vulnerable hole to be filled. This is the first step in filling that hole by giving young tech savvy soldiers a convenient way to find information and be engaged by their junior line leaders. I don’t know about anyone else but this is a huge plus for my Company element.
I’m happy about the initiative and the creation of this app. It’s still a little buggy. It won’t let you upload a profile pic. The tabs at the bottom for switching to channel etc get misaligned and covered by the page of the tab that you’re in. Over-all, it’s better than nothing. Glad USAR is moving forward into the technical age and finally trying to keep up with soldiers via the one device they always have on them.
*** This has been branded as an Official U.S. Army app *** The U.S. Army Reserve has created the Double Eagle App for Army Reserve leaders, Soldiers,...