Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗HEATQ TECHNOLOGY SP. Z O.O. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I purchased two towel dryers that have Heatq heaters in them. The key driver for purchasing them was exactly the possibility to fine tune settings via the app so the towel dryer becomes kind of “smart”. The app has so many bugs that I’m feeling desperate and realize this product simply fails to work properly. I have iOS, the setup flow is buggy - I only managed to set it up after I watched the video on YouTube that shows how to pair it, why don’t get the step by step wizard right in the app? Why do users needs to go to YouTube to figure out how to set it up!? The schedule setup did not work for me at all - it is simply not saving in the device settings unless you specify the schedule for all days in a week. There are buttons in the app that I simply don’t understand what they are doing and what’s the purpose of them - tried to find some manual in the internet but failed :( If you are planning to purchase Heatq product for building your smart home - think twice, hope this feedback is helpful for developers.
The new NEX system consists of local controller equipped with the radio communication, external sensors: temperature, open door/ window and mobile app...