Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Milica Petrovic · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Not too many options, but the ones available are well made!
Too many ads. You get one thing done or change something there’s an ad. Trying to place a wreath and text was simply frustrating. I couldn’t move text one minute next minute I could. The. The text would move but then I couldn’t line up the wreath because the invisible text box is always I. The way. Then another add pops up. It’s a beautiful app and looks like it has potential, but for now it’s a no go and is being deleted.
The app doesn’t load the background selection in a timely manner. You have to exit and reopen the app more than once.
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