Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗勇 牛 · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The good: App downloaded and opened quickly and correctly The bad: Warns user that there are ads, but doesn’t mention that ads obscure part of the screen, covering up who knows what functions, and there’s no way to dismiss it. The ugly: No tutorial or guide; no setup information; some lower screen buttons not functional because covered by portion of calendar fields; not clear if app even handles income received at all; tried for a half hour to get something, anything, to work, then gave up and deleted it. App is in English, but support contact screen is all in Chinese. Developer calls this an accounting and bookkeeping app - he must be using a different dictionary because it appears that all this app does is record and add up expenses, and that is neither bookkeeping nor accounting. At least on an iPad mini G6, this app is useless.
Accounting · Budget is an accounting application. By recording daily expenses, you can have a clear understanding of your personal financial situation...
| Name | Price | Type |
|---|---|---|
| Supports Automatic Billing | $0.00 | One-time |
| Data Export | $0.00 | One-time |
| Remove Ads | $1.99 | One-time |