Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Divya Kothari · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I was nervous about buying this app at first because it didn’t list any of the capabilities for conversion and the pictures didn’t show much either. It literally has EVERY single measurement converter that you would ever want or need. I am moving from the USA to Europe and it covers everything I need to convert the metric to imperial system as well as a whole bunch of other things like fuel efficiency, electric currents, concentration mass, etc. I only need the metric system converts but even that is totally worth the price. App is also efficient and easy to use.
The unit converter app that you wish came pre installed on your device.. - Intuitive and efficient user interface. - Clean and beautiful single scree...