Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Steve Welch · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I'm a pretty savvy financial person with impeccable records and knowledge of using all sorts of different retirement planners. Entry is easy with your app...but the calculations seem wacky. For example, in your Example Portfolio, you have $5,000 in Cash Savings Account entered on the left side. Yet your spreadsheet for the current year shows $20,000. Where in the world does this number come from? Where does the other $15,000 come from? Shouldn't all current entries in the left side then show in the current year on the spreadsheet? Other amounts entered in the Savings Accounts areas (Portfolio, Tax Deferred and Tax Free) also have inaccurate amounts in the current year. Even taking into account the rate of inflation and/or the Growth or Rate of Return does not give me numbers even close to whats displayed in the app. Isn't your app supposed to calculate from TODAY and then into the future? Or does it mysteriously start at some strange unknown previous year? There's no explanation available. These miscalculations throw off my complete retirement analysis and the accompanying graph. Additionally, it would be nice if your "App Support" actually had a way to communicate directly with you or through your lame website so questions about this app could be explained and/or resolved. So...oh wise app creator. Why do my all Savings Accounts amounts differ in what I have entered and what is displayed in the current spreadsheet year and thus calulated into the future? If this is explained properly (ie I'm missing something) or if you correct the spreadsheet and graph due to this inaccuray, then I'll amend my review to a more favorable one. Until them, I'm baffled where you get your basis for your calculations from.
Cannot do any projections with a salary above $200k. Cannot contact developer. Useless if your income exceeds$200,000/yr
FI Toolkit is an app to assist with the pursuit of greater financial health and Financial Independence. The app calculates and plots net-worth that...