Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Glenn Kips · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Read an article that was written about this app helping with links to purchase tickets for futbol games and links for currency exchange information/best places to do it. All this app is the blog you see on google except it’s generating more clicks for the creator don’t waste your time downloading.
This app is terrible and just a vehicle for pop-up ads. It is exactly the same content as on the website, but you cannot navigate it without a new pop-up ad blocking your way; inevitably you will accidentally click one and it will open up and try to download different apps.
Needs to be updated, edited for clarity. Day Trips- not! Uruguay (2 trips!)? Iguazú? Villa Epecuén? 550 km and only by car! What about La Plata, San Isidro? Both true day trips. Refers to “in my app” but I am in the app now. Confusing. Refers to an article you are already in. (Change peso) Exchange info needs updating. Disjointed. Repetitive. Video walking around San telco market is just…walking, no commentary. Blue dollar video outdated, unclear in places.
The Buenos Aires Tourist Guide app has everything to offer to have a great Buenos Aires travel experience. * Video channel of Secrets of Buenos Aires...