Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gerry Scott · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I originally thought the app miscalculated the number of days as it didn’t agree with my excel spreadsheet. However the error was on my end. Eg. If you arrive on Monday and leave Tuesday, that is counted as 2 days, not 1 as Excel was calculating. I checked the govt site and it is counted as 2 days as this app does. The developer contacted me to explain this and I decided to change my review.
The "Snowbirds US Day Tracker" app helps you track the number of days you're spending in the USA, which is essential to avoid being classified by the...