Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Tihomir Radev · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s a fun puzzle game to play, very simple and intuitive. However, I don’t like that if you lose you have to start over from level 1. I would rather play it at my own speed, like a sudoku puzzle. It would be nice to have an extra game mode that lets you play without a score and without a timer.
Turn the Lights ON is very challenging but addictive puzzle game. You goal is to connect all lamps to the generator as fast as possible. Click on each...