Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Muniweb · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Puts Novi information at your fingertips rather than having to navigate the website. I love Novi and all the information it shares. Having this on my phone gives me quick access to park registration
An app that appears to be designed by someone from the first year of the App Store. It’s just using URLschemes to open links on in mobile browser—and the site is NOT designed for mobile. Better off spending the time and money to update site to be compatible with mobile than worrying about an app of web links.
The official app for the City of Novi, MI contains all the latest news and information for residents, businesses, and those that are considering reloc...