Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Queila Doyle · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
My Beauty Squad seem to think that eyebrows are unnecessary in their makeup service! The job was colourful and I wear a headdress but to my horror and humiliation found they did not give me eyebrows which was clearly visible and also noticeable in my photographs. I now have no mementos from what should have been an incredible night and treasured memory. They refused a refund after initially ignoring my emails and then flagged my Trustpilot review for harmful content when I only told the truth. None of my other makeup artists I use did this to me. If you want to look like a browless clown then use My Beauty Squad!
This is literally one of my favourite apps! I don’t have time to go to the salon because of my busy lifestyle. So I use the My Beauty Squad App to book my hair and nails - Sometimes makeup if I have a big occasion. It’s super easy to use and has really good tutorials for people like me that don’t even know the difference between highlight and contour!
The app is so easy to use and book treatments. I booked a makeup treatment and they showed up on time, professional and made me feel amazing! Will definitely be using again!🥰
My Beauty Squad is the only mobile beauty company created by beauticians. You can easily book hair, nails, makeup and even bridal services straight to...