Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗עיריית תל-אביב-יפו · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app should accept Apple Pay for payment. Instead it requires credit card number and expiration, and does not fill those from safari autofill. The developers should update the app to use Apple Pay. I should never have to enter credit card details by hand, and it should only ask for it if the user does not have Apple Pay. Also, there’s a bug where after entering the card and expiration, there is no ‘next’ or ‘pay’ button- the keyboard - you have to guess to tap somewhere above the keyboard outside where the details are entered to dismiss the keyboard to find the pay button. Either move the pay button up or add a Done button above the keyboard.
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