Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MOON MOUNTAIN INC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I paid the $10 for the app. I tried the reading quiz questions that refer to some other text that is not available within the app. This forces one to guess as the reading question requires reading material to go along with it. Money wasted here
There are three (3) components to the exam : math, reading, and writing. Only the math and writing components are available in the app. That means, you cannot use a 1/3 of the app. Moreover, the app was sloppily put together. There are many typos, which lead one to believe that it wasn’t created by a native English speaker.
Spend $10 to buy a rubbish app. It doesn’t even worth for a star.
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