Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Nova Money Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Having the ability to see my balance further into the future months after I’ve planned out my expenses has removed the stress I feel with managing my finances. This app is a game-changer. Other finance apps can’t compare. I can actually plan more than the current’s month, and feel like I’m actually doing financial planning instead of simply budgeting.
Firstly, it’s a great app that does the job of displaying all your accounts in one place, Monzo charges your monthly to connect credit cards - this does it for free. Algorithm for categorisation works well, learns when you change transactions. Graph view showing suggested spending rate is a great visual tool for keeping on track too. The UI could be improved, the design feels a little dated with lots of glowing and blurred elements- I’d prefer something more Monzo than Starling. I’d also like to see support for the concept of offline investment accounts, pensions, more financial goals, and being able to have custom categories.
Love the app though it’s unusable for me at the moment - pay/budgeting cycles are great though app doesn’t support 4 weekly pay cycles. I’ll be keeping an eye though on releases, I personally have multiple financial goals, I love the idea of seeing how I’m doing, what’s the progress etc and will be delighted to pay for premium to have all my accounts connected and track goals. Although it doesn’t support linking accounts from Moneybox, Vanguard or Chase which I use but it does lots of other banks and there is an option to add offline accounts so I can still add and monitor them. Amazing app, could be all I need in my life, I hope one day it will support weekly/biweekly or 4 weekly pay cycles to attract bigger audience. Edit: I see it doesn’t display Starling spaces.
We created Nova Money to empower the 99% to manage money like the 1%. What's their secret? The 1% manage their finances proactively, using forecasting...