Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Okta, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app provided all the great details and maps for all the events around Oktane. The ability to email all of your notes taken during all the breakout sessions at once was a nice touch. Looking forward to using it again next year!
Needs search or filter for attendees list (or letters along the side to jump, like the speakers list), to more easily find people you know. Removing star from a favorite session (one I didn’t star) doesn’t stick, keeps returning. Scrolling speed is inconsistent, and the disappearing/reappearing headers and footers (while scrolling) are annoying. Add to calendar doesn’t prompt for which calendar to use (on iOS, in case of multiple Apple calendars).
Easy to use. 👍
Welcome to the Oktane App! Available to download for all Oktane attendees. With the Oktane app, you'll be able to build your own agenda, check out ou...