LetterPop - Word Game

Zynga Inc. · iOS

LetterPop - Word Game

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

LetterPop - Word Game screenshot 1LetterPop - Word Game screenshot 2LetterPop - Word Game screenshot 3LetterPop - Word Game screenshot 4LetterPop - Word Game screenshot 5LetterPop - Word Game screenshot 6LetterPop - Word Game screenshot 7LetterPop - Word Game screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does LetterPop - Word Game Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
4.6 (4,854)

Rating Distribution

4.6
★★★★★
4,854 reviews
5
1%
4
1%
3
6%
2
15%
1
76%

Top Countries

🇺🇸 US🇬🇧 GB🇦🇺 AU
Reviews (3)
★★★☆☆Dronkowitz4/18/2020
Better but think it needs levels

I raised my review to 3 stars because I like the recent updates to include a hint, and the small game play changes. However, I still find the game to be frustrating in that it feels endless, and almost stressful as you go. I’m now a level 11 and it means nothing to me, rather, it means harder to get prizes for reaching the next level and the only way to do that is play the same type of game over and over. I think should have level system should me more like a match 3, with progression. Rather than have the daily goals, change the level system to be more like a board game progression. And make the “levels” more like goal-oriented challenges... e.g. “score XXXX points to complete”, or “make 30 words with the letter F in the it to complete”. That would make the game play progressively challenging but at least with a constant end game to work toward. NEW Add and Suggestion - there should be a word thermometer like in words with friends, so you have as sense of the possible words on the board and if you’re missing a big word.

★★★★★opendoirs3/3/2020
This game is so relaxing yet “trains” your brain!

I love how relaxing this game is and since you don’t need the internet to play, it is my “go to” game whenever I’m waiting anywhere/anytime—in line at a store or even as a passenger on a short car ride! In addition, I enjoy having something to keep my brain sharp and this game does the trick! I like that it challenges me without having to be competitive with another person. As a wonderful side benefit, I have definitely seen proof that my brain is being “trained.” I have seen major improvements in my score on other other games since playing LetterPop. For example, my average word score in “Words with Friends 2” has doubled!

★★★★★Specktakle12/18/2019
I love this game—can we tweak it a little?

I love word games, and I play this every chance I get. Having played for a while now, I feel like I’ve hit a spot where no matter what you do you’ve hit a wall where you simply can’t spell words long enough to keep up with what’s coming. As a game mechanism it’s fine, but as you hit the tougher part of the game you get no more benefit for spelling an eight-letter word than you do at the beginning. Giving longer words the power to pop bubbles in addition to filling the circle might be a way to encourage longer words and allow for longer gameplay. As it is I seem to get into the 3000s and no matter what I can’t keep up, which eliminates the ability of the player. This could balance that. Thanks!

Version History (39)
41.7111/7/2020
40.709/3/2020
38.697/27/2020
37.667/22/2020
36.647/17/2020
35.637/13/2020
34.627/1/2020
32.606/29/2020
31.586/23/2020
30.576/15/2020
Available In (98 Countries)
🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇨🇳 China🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇰🇭 KH🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇦🇫 AF🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE
Supported Languages (1)
English
App Details

LetterPop is the new ultra-relaxing, super-simple, free game for adults who love playing fun word games like Crosswords, Anagrams, Word Search (and th...

iOS App ID
1451124281
Content Rating
4+
Min OS
9.0
Size
152.6 MB
In-App Purchases
Yes
Publisher
Zynga Inc.
US

In-App Purchases (10)

NamePriceType
coin pack 1$0.99One-time
Intro Pack$1.99One-time
coin pack 2$3.99One-time
Starter Pack$4.99One-time
Super Pack$5.99One-time
coin pack 3$8.99One-time
Mega Pack$12.99One-time
coin pack 4$16.99One-time
Zen Pack$24.99One-time
coin pack 6$39.99One-time