Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Paul McPhail · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Decent idea but lacks content. The content it does have gives more theory than practicality. For example, the basic sparing video begins with theory. Beginners learning to spar or intimated by sparring are not ready to theorize, they’re concerned with using actual techniques. Final issue may be stylistic, but the images demonstrating techniques show poor form.
I recently downloaded the app and I love it! The content is varied and amazing and the technical proficiency is fantastic. What really impresses me though is the customer service. I was having sound issues with the videos when I first downloaded the app and I sent an email to try to get some help. Within 30 minutes GM McPhail got back to me and began helping me with the issue. He not only tried to help me, he reached out to other members to try to help as well and we resolved the issue. Customer service like that doesn’t exist in too many places anymore! I am excited to have this great resource right at my fingertips!
Videos are superb in both video and instructional quality and in an easy to use, well thought out app!
Whether you're just getting started or you're an experienced instructor, the app provides valuable content to help you develop your Taekwon-Do. Every...
| Name | Price | Type |
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| Yearly-Membership access | $299.99 | Yearly |