Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗IBG Mobile/Diondre Lewis · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
If you leave this app running in the background, it will course your iphone to overheat.
They ask too much questions and you don’t get your questions answered
The whole Wave team are really responsive and courteous for feedback. They’re always updating the app and make sure that my requests as a driver are taken seriously.
- Driver interviews - Mandatory FBI screens - Random drug tests - DashCam stream - Emergency panic button - 20+ safety features in-app Wave is a ride...