Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MOON MOUNTAIN INC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The setup is great but sometimes the answers are wrong. When you click for an explanation, it tells you the correct answer but you may have chosen that correct answer and it said it was wrong. Also, one question started and then repeated itself and never got to the question. It just stopped mid-question but you are forced to choose an answer anyway when you don’t know what the question is. There really should be a way for the user to flag those bad questions so that the owner of this app can fix it. But there’s no way in the app to submit a problem with a question/answer. Suggestion to owner: go through all 900 questions again and fix these mistakes. Then update your app so we can show you when there is an error.
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