Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗G.U.CO.,LTD · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
梨形身材超難找褲子穿的我,至從穿過gu的褲子之後我買褲子終於可以自由挑選,好看好搭根本無腦購物,材質好的沒話說。
介面都是大圖,直覺往下滑,但是會找不到「所有商品的頁面」很難找到細項按鈕,去點選希望的衣服種類。 點圖示後會進入到某種衣服頁面,但還是會找不到所有商品的頁面,最後還是需要用「搜尋」自己去打字查找。很麻煩,不直覺。
雖然會彈出商品零庫存的貼心提示,但提醒視窗關閉後便無法看到該商品資訊。希望關閉提醒視窗後依然可以觀看商品資訊,原因是即使該商品零庫存,還是想要得知GU推出的所有商品資訊。
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