Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Karampreet Singh · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I started using this app and I really liked it. However the app started on with advertisements initially on the footer of the page but now ads are popping up right before you can open the first page which is half a page display. This is an early morning distraction. When you want to pray you don’t want to be distracted by ads. I am therefore switching to an ad less app for Japji Sahib.
Not recommended
Japji Sahib is a Sikh prayer, that appears at the beginning of the holy scripture of the Sikhs, the living Guru, Guru Granth Sahib. It was composed by...