Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Akron-Summit County Public Library · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Considering how few of people seem to use this app, I think it works great. It updates right away when you place something on hold, check something out or turn something in. I love how it shows the specifics of where each copy of a book is, including when the return date will be. I do wish it had a feature that shows related books (for series) instead of having to search each one individually. But regardless, if you use the library often, I think this app is great!
I wish there was an option to star books you want to read but are not yet ready to borrow. That way you could have a running booklist of books you want to check out and read (and not forget the titles!).
The search function is extremely finicky. For example, on the website if I search “Harry Potter and the Goblet of Fire” I get all options and the ability to place a hold or request on any type of media. However if I look up the same thing on the app, I get no matches. I only get results if I type in “Goblet of Fire.” Additionally, if an e-book is unavailable it is not immediately clear how I can place that item on hold. I am still not sure how to do it, but I am sure there must be a way. I find the entire process frustrating and prefer to use the website instead.
With the Akron-Summit County Public Library Mobile App, you can: · Request, renew, and search for items in the Library catalog · Access our digital c...