Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kevin Coleman · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Nice design and well executed simple idea. One suggestion is that I find the app most useful when the suggestions are specific. Today’s suggestion was to “Serve someone.” which is a little too generic for my tastes.
I met this app creator on Reddit. S/he was going through a deep depression and was working on finding happiness by helping others when s/he came up with this app idea. S/he created it with the pure intention of helping others and makes no profit from it. I love this app. I use it every day, but the best is when I’m feeling super low and I think to open the app and then suddenly I’m focused on doing the suggested task. Takes me out of my head and benefits someone else in my life, too. Everybody wins.
I have shared this app with my friends and family. It is simple, but very profound. It reminds me what it means to be human. Sometimes it’s making a batch of cookies to hand it to people and other times it’s to tell someone a kind word. Beautiful.
Each day the app will give you one random good thing to do that will make your life or the world around you a bit better. Do the good thing, and just...