Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Medicash Health Benefits Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
1. There is no way to view my Usage with Live Data - Usage is only 'Accepted and paid claims', none that are in any 'Submitted and Pending Status' nor Submitted & correct' Submitted & Incorrect' - these topics are not stated anywhere. 2. There is no way to view my dependants' Usage 3. There is no way to view what has been submitted ( whilst is hasn’t been approved/in pending status ) to check that you have done ( correctly or incorrectly ) I do a recording of my uploads and save to show the staff what I have done. 4. There is no way to reply to an email stating what the error in a claim is - and you have to resubmit all claim details again per claim and join the back of the queue - you cannot verify if what has been resubmitted is correct. I have been told various times to submit a claim via the app and then to follow it up with a call - rendering the point of an upload in the app, useless. I was also told to send my claim with paper printout by post to 'make sure' my claim has been submitted. Please invest in a BA or an APP tester - of which I am both!
It’s not easy to follow the instructions on screen and David was far from clear in explaining the process to me on the phone. He led me to believe that I had to make three separate claims, when the process allows for several claims in one submission. Equally, the on-screen instructions are confusing regarding submitting photographs/ -whether to send another photo or a different photo. But I struggled on and got there in the end. It did take about 45 minutes, though. I shall be quicker next time- I hope.
App seems great, aside from the part when submitting receipts. Rather than just asking you to highlight each piece of detail, it groups details...so if the details aren’t grouped together on the receipt you can’t do it. For example, it asks you to highlight the area which shows the amount you paid and the date of treatment, these two pieces of information on my receipt were at opposite ends. You can it highlight more than one area. So in essence, I’m unable to complete their request. Aside from that, the app seemed quite good.
The My Medicash App makes it quick and easy to claim money back on your everyday healthcare costs as well as providing instant access to all other ben...