Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Emmanuel Ternon · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app does something very special and (as far as I can tell) unique, in the App Store: it allows you to look up a character used in Chinese, Japanese, Korean, or Vietnamese, and then interpolates between their written forms and meanings to show you how the character is used differently or similarly across the four languages. This is useful for people who, for example, know Chinese and are learning Japanese, where characters have been borrowed over time and the meanings or written forms have diverged. Thank you for this very useful tool for multi-language learners, and thank you especially for including Cantonese! My only suggestion, perhaps as paid features, would be: 1) to add buttons next to each pronunciation to have the iPhone speak the word in each language, in order to practice speaking; 2) to allow users to choose fonts for displaying characters in each language, in order to practice writing.
CJKV Dict (中日韓越辭典) is a smart multilingual dictionary for learners of Chinese, Japanese, Korean and Vietnamese. It returns results in Chinese characte...