Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Handtechnics · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I like this app for a quick learning session and/or review of characters. I’m currently learning to read and speak Chinese using Duolingo (very good for Chinese) and I am using Chinese keyboard on my iPad and PC, so the the characters look pretty different than how these look. These look like drawn by hand with a brush. This makes a good contrast and adds to learning. I wish I could keep showing the same set of characters repeatedly until I have all of them memorized before I move on to the next set. I would also like to be able to shuffle each set. Sound quality could be a bit clearer. Not sure it’s worth the amount I paid, though.
Sound not working!
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