Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Damsel in Defense · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App have major bugs, can’t name pepper spray or add it can’t add contacts either! Crap
This app, when paired with the Protected Pepper with Shield technology, saves precious time when minutes matter to send help when someone is in danger.
The Shield Community app is a security network created by Damsel in Defense for individuals to be able to alert emergency contacts through a complete...