Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗American Psychiatric Association · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app works acceptably well on iOS but data (e.g., highlights and notes) do NOT sync across to the online reader for PC. Even on iOS, the app sometimes loads slowly. I wouldn’t use this app except for the fact that I prefer reading e-texts for ease of accessibility and I haven’t seen APA texts on other platforms that work better (e.g., Kindle). Altogether, this is an acceptable app but it’s not what one would expect or want from the APA.
This app rarely works and when it does it takes forever to navigate it--very poorly designed, but APA refuses to put the DSM-V on a eBook platform that actually works. They have a monopoly on it, and those of us that have to use the diagnostic criteria for work are stuck with it. This is the exact reason I have never bought another book from APA/APPI. The benefit of an eBook would be access to the manual wherever you are and that would be useful with Telehealth, but the slowness of the app (finding and loading the correct pages), problems with login and the app not able to login to my purchases, mean I may as well have bought a paper copy, because it would take me less time to drive to the office or back home to get the manual that to try to get the app to work again...and again...and again.
I like having digital access to this app but when using it on desktop it is clunky. When you have found a page that you want to look at if you click off the application the page moves up several pages causing you to have to search for the page you were on again. It works better on iPad. I think if there was a pdf download available for the purchases you made, it would make it more convenient for working professions who would be using this app on their desktop computers.
American Psychiatric Association Publishing app provides access to APA Publishing eBooks. Sign into the app using the same account information used to...