Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Oculist · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The game is good but maybe it needs more games like maybe the potty could be a mini-game.
When I was helping the unicorn play, I let her take control of the like music thing, but when it ended she literally just kicked it like why 😭
I miss the old version when the babies were not in their cribs and the panda, the giraffe, and the unicorn babies were free. but now the panda, the giraffe, and the unicorn cost money and The other babies were in their cribs. please bring the old version back.
To care for a virtual pet is very interesting. His need to feed and water, sometimes brushing teeth, choose costumes and give gifts. And it is doubly...
| Name | Price | Type |
|---|---|---|
| 1000 Coins | $0.99 | One-time |
| Play the game without ads | $1.99 | One-time |
| Subscription to the game (Monthly) | $2.99 | Monthly |
| 5000 coins | $2.99 | One-time |
| 10000 coins | $4.99 | One-time |
| Full version | $8.99 | One-time |
| Subscription for 1 year | $9.99 | Yearly |
| Full version + no ads | $9.99 | One-time |