Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jose Varela · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
My music or sounds are not working at all. Love the game, but, im not getting the full experience.
Love the game and graphics. I don’t get tired of the music or ghosts. Would gladly pay a fee to get rid of the ads though. Would like to see it as an option.
This is a free game, and quite attractive. You can turn the ghosts off when you get tired of them ( and you will get tired of them ), same with the music and sound effects. It is not easy, you need big doses of luck, and there are 300 levels.
On a secluded hillside under a full moon a mansion will dazzle you and it will scare you soon. With a ghost in every corner or a spider in the roo...