Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kevin Humphrey · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This game really keeps your mind active while passing the time, and it has a nice personality to it!!
On the edge of my seat! I’m surprised I haven’t fallen off a chair playing this game. So much excitement and angst! It’s a great way to pass the time and get the blood flowing.
Unlockt is a 3D puzzle platformer game where the goal is to follow the paths to reach the end of the level. Be careful though. Speed can be dangerous...