Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Trimble Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The concept of the app is great. It is easy to use and straight forward once you learn to use it. Problem is the performance, it’s spotty at best. We have been dealing with the glitches and performance problems for 2 years now and it’s to the point that our guys won’t use it anymore and they use the web browser. There is huge potential IF they could get those issues taken care of but until then, it’s just too frustrating for the guys to use.
I was worried after reading some of the reviews of the app, but I have been pleasantly surprised at the app performance! Our field workers have found it easy to navigate and to enter their time in. Even our people who claim they aren’t good with technology have picked it up super fast! I love that you can use windows authentication to log in! I can’t wait to see the continued improvements.
Buggy from the get go. Enrollment bugs, sync bugs, clunky interface and limitations. Quite possibly worse than the legacy iOS app - which is quite a feat.
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