Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Hayward Industries, inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app keeps crashing. It finally, after numerous tries, loaded, only to expose the terrible Bluetooth range. It is absolutely almost nonexistent. I have MR 16 lights on the side and front of my house. The range doesn’t even extend the length of the front of the house. I’m considering purchasing the range extender but I do not want to be further disappointed. Please fix the app and adjust the written range of your lights.
Terrible connection (have to be right by the lights and even then connects only occasionally after many unsuccessful tries). The app is pretty useless because it’s unreliable most of the time. Developers, please fix the issues and show pride in your product!
The bluetooth connect is tenuous at best and falls out at the drop of a hat. The range is so low on the lightbulbs that you almost have to be standing on top of it. This pretty much defeats the purpose of being able to create groups, as if the group is bigger than two or three lights the program won’t take because you lost connection with one of the lights. The app also has trouble remembering programs as well.
Changing color by smart phone or pad with easy installation, through changing the lighting atmosphere by your finger! Whether common white light of ho...