Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Politiken · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is extremely slow to load articles even on wifi and the feature to save articles for later does not work as it shortly after marking the to be read later, thinks they have been read and thus disappears from the list.
Politiken er den levende avis, som leverer udfordrende, engagerende og troværdig journalistik. Vores nyhedsapp spiller en vital rolle i vores udbud ti...