Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Virgin Money · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Not very user friendly at all.
Could be improved by: There is currently no way of seeing when payment is due, or what the minimum payment is - just the balance of your card and so I’m always on edge if I miss the payment date. This is a major issue for me and will likely change to a different provider. This is made worse by the fact that there is no way of checking online on a desktop as they shut down that service, so there’s absolutely no way of getting that information anymore. I have absolutely no idea why they shut down the website?! Ridiculous Perhaps show how many miles are gained/on Virgin Atlantic A spend summary each month on the Home Screen
The app can definitely improved to make payments easier, to be able able to see your balance Bette, and it should be able to notify you when spending is happening to make it easier to track...
Manage your Virgin Money or Virgin Atlantic Credit Card. Our app is the easiest way to stay in control. Check your balance, manage your payments, and...