Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗CB Insights · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
First stop to understand a private company I am interested in. Predictive scores on their success, financials like funding and revenue, market position, business relationships, etc.
Very useful to check out information on the go
I’m a long-time client of CBI and am so glad to see this mobile app. It makes it easy to read their excellent research while I’m out and also lookup companies, investors that I may hear about while at events. I’ve heard from talking to their product team that they are working on collaboration and other workflow capabilities which I’m looking forward to seeing. Glad to see CBI investing heavily in mobile. Nice work.
CB Insights data and research tracks and compares the world’s private and public companies, so you stay ahead of tech trends and competitors. Our a...