Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Yona Lurie · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Not clear how you even use this app. I’m also concerned about the routes it suggested through he Old City since some of the Arab areas are not safe and the algorithm may not factor that in if all it is looking for is accessibility (Waze does factor this in for driving routes).
Map of the Old City of Jerusalem, to navigate only on accessible routes. Especially suitable for handicapped and strollers. מפת העיר העתיקה בירושלים,...