Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Danny Wimmer Presents, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Would love to be able to search by performer. The front page graphic obscures some of your features like the weather. It would be great to have the artist genre added to the profiles for those artist you don’t know. Even better to link out to their sites to sample the music. Experiencing some stability issues with the app not loading on day 2 of festival. Adding in wayfinding for areas in map would be amazing.
I see an updated map on the website…why does the app still say “map coming soon?”
At least it’s a free app, though, in a world where you are begged to download apps vs. going online, this seems like the app time forgot. Hey people, if you want info, don’t download the app, go to the webpage. Or, maybe you can subscribe to the the Bourbon and Beyond phone chat room. No smartphones people!…Only rotary lovers here…I think that covers it…
The official app of Bourbon & Beyond! The World's Largest Bourbon, Food, & Music Festival held in Louisville, Kentucky at the Kentucky Expo Center....