Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mike Beyer · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Seriously. You think you see something cool and bam, there’s another feature that you didn’t know you needed in your life and now can’t live without.
This app is amazing. I noticed that the “Deadly Dance” mission had killing the data tracker as 1 pt, when it is 2 pts. Still worth 5 stars, so much easier than printing out the page or bringing the book!
This App is awesome! A lot easier than scrolling through the Season 10 pdf on your phone.
Manage your ITS missions more easily with this app. Create events with the missions. Randomly select from all ITS missions or just those you've adde...