Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Neira Lozic · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
No white light and I can’t even read for 5 seconds before an ad pops up. I clear it away and then 5 seconds later it’s another one is popping up.
Doesn’t have the color white. And every time your finger touches the screen while using this app, BOOM pop up ad, no biggie right? Just close out and continue using the app? Nope. After the first ad closes you need to still click on the original button you wanted to click on at first, so you do. Then BOOM another one and another one in the first 10 seconds I had closed at least 4 ads. But I’m a patient man. So I tried again. Maybe it’s a glitch? About 20 more ads later and I said nope I’m done with this garbage.
I understand that when making an app free you have to include ways to make money and have the app pay for its self; but the amount of ads is absurd. By the end of one page I had clicked off of 9 ads. The app was very glitchy as well. Clicking on a button resulted in an advertisement and once you returned to the app it did nothing. Overall, this app was poorly made and seemed to be a way to make easy money with the advertising.
NIGHT LIGHT – READING LAMP Welcome to the ultimate night light and reading lamp experience! Say goodbye to complicated designs, clutter, and confusio...
| Name | Price | Type |
|---|---|---|
| No Ads | $1.99 | One-time |