Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kasey Baughan · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is the list design that I was craving for my whole life. Finally, a developer who gets it. Bold and simple design. Fun and easy to use. Timeless beauty! No more stupid checkboxes (which look sooo… 1999). A tap and the item goes dark. Got it. Ingenious! And on the run: EASY to visualize because large and clear and … no fluff. Hey, thank you!! — Just one more thing (then it reached Heaven) … why in the earthly world that extra Plus button at the bottom since we have already a big and beautiful PLUS in the middle of the screen?? A. Take a pair if scissors and remove that blue bottom stuff. B. Round the corners of the big Plus zone with the same radius as the items. C. Design the commands that appear when swiping to rounded pills (new in iOS 26) and we're good. You'll receive a trophy — luv, luv, luv.
Make a list. Put items in a list. That's it.