Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Michal Sajban · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It was absolutely great to have found a word search that I can play casually by turning the timer off. The bonus for me was having the ability to change the font size and/or color. The sheer number of them is staggering and it’s refreshing to see the developer stays on top of the app. The ability to create our own cross words was lagniappe, also. I’m not sure if there’s a method to save the creation but it is fun. The only minus is that the games freeze as I’ve had to play a few games several times to have them show as complete. With that being the only caveat, this game is my addiction and a calming distraction.
Works well, but needs a arrow button for the online games to take one to the first puzzle not completed. Currently one jumps out by tens and then has to jump by one screen at a time to find the last puzzle completed. With newer iPads that don’t have a home button, to get out of the app one must slide your finger up from the bottom of the screen. This instantly changes background, size, color, etc. which is annoying after getting everything set the way you want it to appear. Each time enter the game requires resetting these settings.
My wife has signs of early dementia and playing your game keeps her mind active and is very enjoyable. Adding the ability to select the word in any direction is well appreciated. One suggestion I would make is to add an option to lock or disable the bottom menu items. It’s too easy to accidentally change the background, size or color while playing. Thanks for a fun game we can play together.
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