Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗UBS Card Center AG · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Bills, balance, open amounts, payment information- all very hard to understand and use, including compared to bank and credit card apps from Switzerland and US.
Why have you made this so complicated? I have to repeatedly call and ask what I owe on the card. I hate this app. It is the most confusing of all the apps I deal with. Deborah Egger
Try to find your invoice. No, the actual invoice. Because you want to pay your bill, right? Click invoices, nope not there, click through and they’ll show all your transactions, but no due date or payment info. For that you have to tap the three lines at the top and go to *that* invoices menu. You’re still not there, because it looks like you’re looking at a balance sheet. I’m sure all this makes sense to the accountants, but they must be using another card, which is what we should do too.
Keep track of your credit card and prepaid card payments from any location with your smartphone – securely and comfortably. What the TopCard Mobile A...