Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Dan Lespect · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I HATE THIS GAME SO MUCH, THE PLAYERS ARE SO ANNOYING!! NEVER EVER EVER PLAYING THIS GAME EVER AGAIN!! THIS IS THE WORST GAME IN HISTORY!!!! OMG UGH!!! I F***KING HATE THIS SO MUCH!!
It’s a great app but there is too many bugs
The most addictive game! 50 players released at the same time! Eat the food and the players to become Huge! You must be the last on the map to win!